Month of Pivoting
Hello, how was your month?
YES! We went on a trip to Portugal for the second time. It was awesome as always! Good food, beaches, weather, alcohol, and one-stop at Starbucks for old times sake. See photos from the trip on my Instagram account.
With recharged energy, I have decided to move out of the apartment into WeWork Labs and do the product right by pivoting.
Pivoting to a Different Problem
The problem I have been trying to solve with a “Coming Soon Page Builder” product was not a real problem for my target audience because it already has a good enough solution. The product does solve a problem for a different audience that I’m not interested to pursue and develop a product in that direction.
Now what? Well, redefining the problem, a pivot. Whatever you say when you hit the wall with your product and need to change some stuff to move forward.
The new problem is “designers, developers, and webmasters, spend a lot of time on moving the envelope from design to code to a content management system to the server. Also, they spend a lot of time on learning technologies for project X on demand from their clients”.
This problem led me to the question of “how to create a tool with design and code abilities to help designers, developers, and webmasters save time”.
Before running to write code while screaming various answers inside my head. I want to solve this problem right by first validating with designers, developers, webmasters that this is an actual problem.
As I write these lines I’m interviewing people from the target audience to see if the problem and the solution are valid. Interviewing a crowd of 100 people will make me comfortable to decide if I have a valid case to proceed.
So, this month I will be focusing on only one thing which is market research. Talking to people and see if I can help them solve a problem I think they have.
Wish me luck, fingers crossed!
Thanks for reading!
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Until next month, enjoy and let me know what you think! 🙌